On samples and GWPs
I’ve been thinking about samples and GWPs (Gifts With Purchase) and it made me wonder if you were more likely to buy something if you knew you would be getting something you might want along with it, for free. I wasn’t really ever a sample-hungry person. Often, I found the sachets a nuisance I wouldn’t even bother opening. Fast forward to today, when I carefully tear open a small hole in sachets so I can use them sparingly if it turned out to be a good product, or scramble to find a small empty pot I could decant some product into so I could savor it. I wasn’t really one for that kind of thing, until I wanted to try anything and everything. Personally, I just get extra frilly feelings if I know I’m going home with a buttload of samples to try out after dropping a lot of dough. I don’t usually let it drive me to make a purchase, though recently, my Sephora birthday purchase was inspired by the birthday GWP. I’ve always …
