Here is a pretty cool, pretty creepy film for a new H&M—which I have now just learned stands for “Hennes and Mauritz”—collaboration. As per what the YouTube description says:
The collaboration with H&M presents a re-edition of iconic Maison Martin Margiela garments and accessories for men and women. Each piece is specifically labeled with a unique tag indicating the season from which its originated, spanning 23 years since the Maison’s funding.
The most representative pieces of Maison Martin Margiela are reproduced in updated shapes and materials and offered to the broad public as an exclusive synopsis of their history.
The Maison Martin Margiela with H&M collection will be available in selected stores and online at www.hm.com/maisonmartinmargiela November 15th.
The shapes are quite interesting, though I don’t know about the wearability of these, especially here in Manila. Which, I guess makes sense that we don’t actually have an H&M store here. I don’t think I’ve ever caught a collaboration/collection release at H&M except for the Lana del Ray stuff.
Anyway, it’s a cool film, though I want to see what the pieces actually look like when they do come out. That black (?) jacket has this certain look that makes me think “I want to buy you.”
This is awesomely creepy.
Right? For a low-to-mid-price fashion chain?