This or That
Comments 6

The Quest for the Fudge Dupe

I mentioned in an earlier post that I was on the lookout for a Fudge dupe, since I couldn’t figure out if it was actually a dupe-able color. It seems like a simple warm medium brown with a somewhat frosty/metallic finish, but I had to make sure if it was complex enough to recommend it to someone who may encounter it in the future.

So! Here are most of the shimmery browns I have. I didn’t include obvious too-cool shades.

The Quest for the Fudge Dupe - Swatches with Names

The Contenders:

  • MAC eyeshadow (Amber Lights)
  • Urban Decay Naked 2 (Snake Bite)
  • Urban Decay Naked 1 & 2 (Half Baked)
  • Urban Decay Naked (Dark Horse)
  • theBalm Nude ‘Tude (Seductive)
  • Addiction eyeshadow (Fudge)
  • shu uemura x Karl Lagerfeld Prestigious Bordeaux Palette, the brown Silk Smooth Eyeshadow
  • Wet n Wild Comfort Zone Palette, first crease color
  • Urban Decay Naked (Smog)
  • Wet n Wild Eyeshadow Single (Penny)

Hmm, as you can see, there aren’t any super close dupes, so if you have your eye on Fudge, I think you could go for it. If you do already have the Wet n Wild Comfort Zone Palette, though, you could definitely get away with using one of the crease colors and adding something warmer and bronzier.

The Addiction eyeshadow singles retail for ¥2,100 (with tax) each.

I currently do not know if Addiction tests on animals, and have reached out to their official Twitter page to ask, though I have not gotten an answer. I’ve Googled around a bit and it seems like Addiction’s parent company, Kosé, tests so it’s safe to assume that Addiction tests on animals as well.

The CF brands featured in this post are Urban Decay, Wet n Wild, and theBalm.

Read about my personal cruelty-free pledge here.

This entry was posted in: This or That


Indoorsman. I design things for a living and I teach on Saturdays.


  1. The ‘Fudge’ shade reminds me of a hue from the Majolica Majorca ‘Majolook’ eyeshadow trio in BR355 – the darkest, far right shade. Although it leans more toward brown than red. But, I’m guessing only from the photos and my swatch. 🙂

    • I want to look for that and see if it’s a match! 🙂 I’ve never tried Majolica Majorca shadows before. How are they?

      • Go for it 🙂 They wear well, and the neutral/brown shades are quite versatile, provided you don’t mind the shimmer.

        To share, I tried concocting a Rubenesque-esque shade out of the orangey gold eyeshadow (center hue from the BR355 palette) and MAC’s paint pot in Bare Study. I think it worked well enough? Hehe.

        Versatile in that sense, I meant. 😉

      • Yeah I got it :)) LOL I always eye them but I never pick them up! Thanks for the rec. 🙂

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